My name is Liam Kakuda, the founder of BEaUTiFLi.  I wanted to create a way to help the community.  I knew for it to be successful, the idea must embody something I love.  My mom sparked an idea of making cards.  I was hesitant at first, but then I began to fall in love with the idea.

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A little background about me.  I grew up making cards for my parents on birthdays and anniversaries.  Watching their smiles stretch across their faces when they read my handmade cards was so rewarding.  I started in elementary school and continued throughout high school.

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My cards are simple, cartoony, colorful, and cute.  You can't help but smile when you see the cards; the images are easy to understand and the message is simple and playful.  The happiness and joy my cards have brought to my parents have been something I wanted to share with others,  especially children who need a little joy in their day.

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I chose to give back to hospitalized children and children living in shelters because I believe these children need a little joy in their lives.  These children are going through some of the toughest challenges at that age.  They are dealing with an adverse situation with no simple answer.  Since I cannot solve their problems, I can give them a card to brighten up their day and card making kit to empower them to share joy with others.  

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The pay it forward model allows joy and hope to spread, BEaUTiFLi -ing the world one card at a time.  

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 - Liam Kakuda, Founder and Designer